Unlike other advertising systems, with Google AdWords you can measure and know exactly when you are generating your investment and ROI. You know for sure that keywords are the announcements and initiatives you are working. Allowing constantly optimisation of your campaigns and get more results (conversions) over time.

Dayparting can be set at the ad group level in Bing — meaning you can have one ad group running during business hours and another during off-hours, potentially with different offers and/or calls to action. You can also geo-target at the ad group level. Finally, Bing’s new ad rotation settings are applied at the ad group level.

PPC advertising through Facebook brings in millions of dollars in business every year on a local level – and that’s not the money that Google is making. Small business owners are discovering how Pay Per Click ads can quickly improve brand visibility and more than double sales with the right ads.

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